Whether you’re a global company or an emerging creator, your intellectual property is only as powerful as the audience that believes in it. We help you grow that belief—by turning your story, your voice, and your identity into a living brand that connects, builds community, and unlocks long-term value.
Chammi is your IP growth studio—where branding meets world-building.
Our Story
Our founding story.
Chammi was founded by Rina, a marketing and business development expert born and raised in Japan—the cultural powerhouse behind some of the world’s most iconic entertainment IPs.
Having worked across anime, manga, and gaming, Rina noticed a critical gap: many uniquely compelling Japanese IPs remained locked within their domestic borders, despite global demand for fresh, diverse content continuing to rise.
Chammi was born out of a desire to bridge that gap. By identifying local or creator-driven IPs with untapped global appeal, and actively supporting their growth, Chammi aims to help the world enjoy a richer, more diverse content landscape.
Our mission is simple: to elevate small, local IPs and guide them from zero to global—so that fans everywhere can discover, love, and celebrate them.
Content IP Growth Agency
Chammi is a North America-focused growth agency specializing in content IPs—from animation and comics to games and individual creators. We support IP holders through strategic PR, social media marketing, licensing, and monetization tailored to the entertainment industry.
Our monthly subscription-based service provides dedicated access to an expert team with deep experience in anime, gaming, and digital content. Think of us as your in-house growth partner, fully immersed in elevating your IP’s presence and potential.
Coming Soon
Content IP Incubator
Chammi also serves as an incubator for indie and small-to-mid-sized IPs across animation, manga, and gaming. Acting as a territory licensee, we invest in developing, growing, and monetizing these IPs hand-in-hand with creators—returning value and revenue back to the original IP holders.
Whether you're a studio, artist, or emerging creator, Chammi provides a pathway to scale your content globally from the ground up.
Our Values
At Chammi, we grow IP through the power of storytelling, iconic characters, and connected communities—the same elements that drive the world’s most beloved brands. Whether you’re a startup or a global franchise, we help you show up clearly, consistently, and creatively across every social touchpoint.
Story
We craft content that tells your brand’s origin, mission, and movement—clearly and compellingly.
From social media narratives to strategic messaging, every post becomes part of your legacy.
Character
People follow people, not logos.
We help you humanize your brand with a unique voice, visuals, and personality that audiences can trust, love, and root for.
Community
People follow people, not logos.
We help you humanize your brand with a unique voice, visuals, and personality that audiences can trust, love, and root for.
Our Team
Meet our team.
Guy Hawkins
Co-Founder, CTO
Guy Hawkins
Co-Founder, CTO
Lets connect
Where to find us
USA
1701 S Figueroa st, Los Angeles, CA
90015, USA
Japan
2F Kuwano building, Jingumae, Shibuya, Tokyo
1500001, Japan
Lets connect
