BrandNeue
BrandNeue offers transformative personal and corporate assessments, culminating in 72 unique archetype reports. Chammi created a new visual brand style for these reports and developed an AI-driven pipeline that automates user tracking, email follow-ups, purchase management, and on-demand generation of custom archetype reports—significantly enhancing BrandNeue’s customer experience.
The Challenge
• Complex Archetypes: Each of the 72 archetypes needed its own distinct visual identity while staying on-brand.
• Manual Overload: Delivering custom reports and personalized emails to every user was labor-intensive and prone to human error.
• Scalability: As BrandNeue’s user base grew, they needed a system that could handle large volumes without sacrificing quality or personalization.
The Process
1. Strategic Branding Session: We worked with BrandNeue to clarify their brand essence and the emotional tones behind each archetype.
2. Visual Style Guidelines: Using AI-assisted design exploration, we pinpointed consistent colors, typography, and iconography for all 72 archetypes.
3. AI Agent Configuration: Chammi’s AI agents track user interactions, automate email sequences, and trigger personalized report generation upon purchase.
4. Report Personalization: After a user completes the assessment, the system uses AI to compile data and produce a tailored PDF with relevant archetype insights.
5. Quality Assurance & Testing: Beta-tested the automated workflow on a subset of users to ensure reliable and accurate delivery.
Finding the edge.
Our ability to merge brand-centric design with AI-driven automation eliminated tedious manual processes. This not only saves time but also personalizes the user journey—a critical differentiator in a crowded self-development market.
The Result
• Seamless User Experience: Clients receive immediate, custom-branded archetype reports post-purchase.
• Scalable Infrastructure: BrandNeue can now effortlessly handle surges in new customers without hiring additional support staff.
• Stronger Brand Identity: Each archetype looks distinct yet retains a cohesive, modern aesthetic—reinforcing BrandNeue’s reputation for innovation.
