BrandNeue

BrandNeue offers transformative personal and corporate assessments, culminating in 72 unique archetype reports. Chammi created a new visual brand style for these reports and developed an AI-driven pipeline that automates user tracking, email follow-ups, purchase management, and on-demand generation of custom archetype reports—significantly enhancing BrandNeue’s customer experience.



The Challenge


Complex Archetypes: Each of the 72 archetypes needed its own distinct visual identity while staying on-brand.

Manual Overload: Delivering custom reports and personalized emails to every user was labor-intensive and prone to human error.

Scalability: As BrandNeue’s user base grew, they needed a system that could handle large volumes without sacrificing quality or personalization.



The Process


1. Strategic Branding Session: We worked with BrandNeue to clarify their brand essence and the emotional tones behind each archetype.

2. Visual Style Guidelines: Using AI-assisted design exploration, we pinpointed consistent colors, typography, and iconography for all 72 archetypes.

3. AI Agent Configuration: Chammi’s AI agents track user interactions, automate email sequences, and trigger personalized report generation upon purchase.

4. Report Personalization: After a user completes the assessment, the system uses AI to compile data and produce a tailored PDF with relevant archetype insights.

5. Quality Assurance & Testing: Beta-tested the automated workflow on a subset of users to ensure reliable and accurate delivery.



Finding the edge.


Our ability to merge brand-centric design with AI-driven automation eliminated tedious manual processes. This not only saves time but also personalizes the user journey—a critical differentiator in a crowded self-development market.



The Result


Seamless User Experience: Clients receive immediate, custom-branded archetype reports post-purchase.

Scalable Infrastructure: BrandNeue can now effortlessly handle surges in new customers without hiring additional support staff.

Stronger Brand Identity: Each archetype looks distinct yet retains a cohesive, modern aesthetic—reinforcing BrandNeue’s reputation for innovation.

Are you interested in a quoted project?

A subscription-based design service gives you access to a team of talented designers on a recurring basis for a predictable.

A subscription-based AI design agents that gives you agency.

Japan and USA

Say 👋(Hello) at

Are you interested in a quoted project?

A subscription-based design service gives you access to a team of talented designers on a recurring basis for a predictable.

A subscription-based AI design agents that gives you agency.

Japan and USA

Say 👋(Hello) at

Are you interested in a quoted project?

A subscription-based design service gives you access to a team of talented designers on a recurring basis for a predictable.

A subscription-based AI design agents that gives you agency.

Japan and USA

Say 👋(Hello) at

Are you interested in a quoted project?

A subscription-based design service gives you access to a team of talented designers on a recurring basis for a predictable.

A subscription-based AI design agents that gives you agency.

Japan and USA

Say 👋(Hello) at